Research and Development

Research and development is a phrase that describes the effort that any given company puts with the goal of achieving innovation, introduction and improvement of products. It forms one of the major functional areas that an organization has to invest in. It is instrumental in the identification of the strengths and weaknesses of organizations and serves to enlighten the areas that individual companies have to improve.

When an organization has a good research and development formula and follows it towards the formulation and implementation of diverse product or process development activities, it becomes better placed in the market and in its field of competition. This basically means that research and development has a very important role in business.

Our proficiency

Pithline focuses on carrying out market research meant to help the companies it serves. The market research encompasses new and developing trends in every area, right from service delivery, production and all the business related processes. Pithline also capitalizes on analyzing what competitors are doing so that Pithline gives an edge to its clients and give them strategies to do better.

Our thoughts

A company or business that does not invest in research is one that exhibits constant stagnation. Research is important for growth as it helps in the acquisition of knowledge and skills which are what is required to survive in an agile market. This is why Pithline has taken the initiative to provide this much required component in any given company.

Research and development will have a growth effect on a company that actually invests resources and time in it. It is therefore ideal for any company with the hope, or basically the intention to grow, to actually engage in this instrumental activity.

Advantages of Research and development in business

  • Research and development is instrumental in boosting sales as it delivers new ideas and marketing skills essential for the growth of a business. Through research, businesses will know how best to serve the customers and also what the customer want most.
  • It also helps increase profitability for the business following a significant boost in sales. This therefore helps the business grow and develop.
  • It is possible for a business to open new markets through research because of the enlightenment research provides on whatever is happening out in the market including the needs of the prospective customers.
  • Businesses can expand and enhance their brands and gain a reputation as an innovative business simply by carrying out good research that will in the end lead to the businesses development.
  • You can attract the best employees by enhancing your reputation through research and consequently, development. The best employees always want the best value for their skills which is why they will go for places they know would help them do better. These are often established businesses.
  • Research and development helps a business get new business partnerships through the interactions, planned and coincidental, and will be the beginning of new ventures for both partners. This is instrumental in growth and development.
  • Attraction of external finance is also another benefit due to research. Investors will often go for companies which show promise as well as the will to do better. This is only achieved through research.
  • Access to new supply chains is also another benefit. Research will lead the company to better suppliers and better rates. This will improve the profit margin of the company and therefore development.

Pithline therefore capitalizes on making sure that your company experiences all these benefits first hand and see the vision, mission as well as the goals of the company achieved in the easiest and least costly way possible.

Ways of achieving research and development

Pithline solutions are designed to ensure that you do not do any hard work but still enjoy the benefits. This is basically making work easier for you. We are able to provide for you access to:

  • Attending trade shows with research related sessions. Pithline connects you to opportunities like these which will be instrumental for interaction and relationships. Some of these sessions you may not be able to access without intervention.
  • Taking industry specific courses in person or online is also a good way to achieve research. Pithline gives you access to such opportunities.
  • Participating in social media networks with people in your field who share their findings, ideas and even the advice. Pithline will link you and be the birth of such interactions.
  • Subscribing to mailings from innovators will be key in ensuring you get access to the earliest and most recent details in the market.
  • Completing certification programs that will qualify you for numerous opportunities that may present in the future and with the help of Pithline, you may get signed up so easily.
  • Pithline also helps you to update your computer skills particularly now that the world is taking a technological turn.
  • Keeping up-to-date through trade journals and sites will keep you informed of what is happening in different places of the world. Pithline does this for you and keeps you on the receiving end constantly.
  • Joining an industry group is also how Pithline serves you and makes the experience easy and smooth for you. You therefore do not need to worry or get so much involved.
  • Broadening your awareness of industry, market area, and consumer and industry issues will also keep your business at a position that is in front of your competition. In this day and age, the business that survives is the one that is the most fit to perform. You need to be aware of everything that constitutes your businesses’ micro and macro environment as this will help you know how best to serve it and get it served.

Pithline therefore gives you an upper edge in all parameters. Research and development is entirely based on the ability to access information, and not only this, but in good time as well so that you can be the first or among the first to make the best out of the information you get. This is what Pithline solutions offers.


Now that we have spent some time together, let's chat.

Fill out the information below and someone from Pithline will get back to you.